Horanta Koop Announces New Investment Initiative: 1000 m² Pilot Salep Production Begins

As Horanta Koop, in Hatay 1000 m² pilot salep production We are initiating a new investment process for this. This step is a strategic move that brings together high value-added agricultural production, women’s labor, local development, and strong marketing potential under one roof.

Why salep?

Salep is not just an agricultural product; it’s also a specialized market requiring reliable supply, traceability, and high added value.

• Strategic raw material for the food industry: Salep has significant value in the beverage and food industries.
• Legal and documented production requirements: Harvesting from nature without permission is prohibited. Therefore, cultivated, registered, and legally compliant production is becoming increasingly critical.
• Product traceability gap: Official educational materials emphasize the prevalence of adulteration in salep (a traditional Turkish drink made from orchid tubers). This creates a significant opportunity for reliable and certified producers.
• Structure suitable for the cooperative brand: Salep is a product that can simultaneously strengthen local production, women’s labor, sustainability, and a premium product strategy.

Why a 1000 m² pilot model?

Instead of grand investment pronouncements, we prefer a measurable, controlled, and growth-oriented start.

1. Risk must be manageable: A 1-decare (0,25 acre) scale allows us to test permit processes, production techniques, labor planning, and marketing flows in a controlled manner.
2. Faster data generation from the field: The pilot program allows us to see the true cost, efficiency, product quality, and sales channel performance early on.
3. A more convincing structure from an investor’s perspective: A proven results-oriented, then scalable-up approach increases investor and stakeholder confidence.

Data-driven economic framework

According to the 2024 feasibility report of the Western Mediterranean Development Agency, 5 acres for salep production scenario 350 kg/day average yield, Income of 175,000 TL per decare in the first year. ve 1 year turnaround time These figures have been calculated. This data does not guarantee today’s prices exactly; however, it strongly supports the economic rationale of the 1000 m² pilot project.

What will this bring to our cooperative?

• New revenue stream: We will be adding a new, high value-added product to our existing product portfolio.
• Brand power: We will position Horanta Koop not only as a producer of natural products, but also as an innovative and strategic agricultural investor.
• Women’s labor and local development: We will ensure that knowledge, production, and income are distributed among cooperative members.
• Scalable growth: Following the pilot results, we will lay a strong foundation for a larger production area, processing facilities, and a branded product line.

Our investment’s core commitment

At Horanta Koop, we are approaching this project with a production approach that protects natural species and is fully compliant with regulations.

• No harvesting from nature.
• Action based on documentation
• Biodiversity sensitivity
• Process management under the supervision of Provincial/District Agricultural Directorates.

Our call for cooperation

As Horanta Koop, we are open to discussions with investors, technical solution partners, grant programs, business partners who can offer purchase guarantees, and social impact-focused financing providers. Our goal is not just to establish a production facility; it is to create an exemplary salep production model originating from Hatay.

Communication:
horantakoop@gmail.com
0532 172 03 16

Sources

1. Turkish Ministry of Agriculture and Forestry – Production of Salep for Food Purposes
2. Turkish Ministry of Agriculture and Forestry / BÜGEM – Great Success in Salep Production Under Farmer Conditions
3. General Directorate of Forestry – A New Era Begins in Salep Production in Türkiye
4. Western Mediterranean Development Agency – Salep Farming and Industry Feasibility Report, 2024
5. Kastamonu Agricultural Research Institute – Salep Cultivation Presentation, 2025
6. Aegean Agricultural Research Institute – Salep Cultivation Brochure, 2020

Note: Economic indicators are general assessments based on sample scenarios in the official feasibility report. A separate, detailed feasibility study should be prepared to clarify the type of production, production materials, site conditions, and permitting processes for the final investment decision.